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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q76-Q81):

NEW QUESTION # 76
What are two key capabilities that differentiate customer data platforms (CDP) from other delivery platforms (for example CRM or data warehouse)? Note: There are 2 correct answers to this question.

A. Customer identification
B. Unified customer data
C. Accessibility and discoverability
D. Real-time data processing

Answer: B,D

Explanation:
The SAP Customer Data Platform is distinguished by its ability to unify customer data from various sources into a single customer profile, which is a capability not typically found in CRMs or data warehouses. This unification allows for a comprehensive view of the customer and enables real-time data processing, providing insights into customer behaviors as they occur. These capabilities are essential for delivering personalized customer engagements and are a significant differentiation from other platforms that may not support real-time processing or may only handle structured data without the ability to unify it.
Reference = The information is based on the features highlighted in the SAP Customer Data Platform documents, which emphasize the importance of unifying customer data and the platform's real-time data processing capabilities12345.

NEW QUESTION # 77
What are some valid use cases for audience activation? Note: There are 3 correct answers to this question.

A. Run marketing campaigns on social media platforms.
B. Import customer contacts from CRM systems.
C. Update customer loyalty level in a loyalty system.
D. Merge incoming customer data from ERP back end.
E. Run targeted email campaigns based on customer activities and preferences.

Answer: A,C,E

Explanation:
Valid use cases for audience activation within the SAP Customer Data Platform include:
Running marketing campaigns on social media platforms: Marketers can activate audiences to export data into external applications like social media platforms to run marketing campaigns1.
Running targeted email campaigns based on customer activities and preferences: Audiences can be used to run targeted email campaigns that are based on customer actions and choices1.
Updating customer loyalty level in a loyalty system: While not explicitly stated in the provided resources, updating customer loyalty levels is a common use case for audience activation, as it involves using customer data to personalize and improve customer experience.
Reference = The use cases are supported by the SAP Customer Data Platform's learning resources, which detail the process of creating audiences and the purposes for which they can be activated12.

NEW QUESTION # 78
What can you do with the Audit Search API?

A. Query All Customers.
B. Query Single Activity.
C. GetAllSearches.
D. SubmitWsConfiguration.

Answer: C

NEW QUESTION # 79
Which query syntax is correct when searching for users in SAP Customer Data Platform?

A. select * from profile where profile.email = 'someuseremail@emaildomain.com'
B. select * from contextualProfile where primaryEmail = 'someuseremail@emaildomain.com'
C. select * from accounts where profile. primaryEmail = 'someuseremail@emaildomain.com'
D. select * from profile where attribute.primaryEmail = 'someuseremail@emaildomain.com'

Answer: C

NEW QUESTION # 80
Which of the following roles for console users are available in SAP Customer Data Platform?
Note: There are 3 correct answers to this question.

A. DPO Specialist
B. System Administrator
C. Data Engineer
D. Marketeer
E. Business Consultant

Answer: B,C,D

NEW QUESTION # 81
......

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